The company faced challenges with:

• Limited inbound marketing success
• No structured paid advertising campaigns
• Disconnected data sources
• Need for scalable lead generation

Arden CMO Advisory developed a multi-channel digital advertising strategy that included:

• Creation of targeted Google Ads campaigns focusing on high-intent search keywords
• Development of Meta (Facebook/Instagram) campaigns utilizing lookalike audiences
• Implementation of comprehensive tracking system integrating multiple platforms
• Custom integration setup connecting Salesforce, Slack, Meta, and Google Ads through Zapier

The team executed a systematic approach to launch and optimize the campaigns:

• Built Google Ads campaigns from ground up with tight account structure
• Developed targeted Meta campaigns using existing customer data
• Established conversion tracking across all platforms
• Created automated data flow between marketing and sales systems

Within 90 days, the program delivered exceptional results:

• 10X increase in inbound leads (from 5 to 50 leads per week)
• Maintained blended cost per lead (MQL) of $379
• Reached 300,000+ target ICPs on Meta platforms
• Generated 264 leads through Meta with $94 cost per lead
• Increased weekly opportunities from 20 to 65 on average
• Achieved significant results with $25,000 Meta ad spend

Through strategic implementation of paid digital channels and sophisticated integration of marketing technology, the company transformed their inbound marketing performance, creating a scalable and profitable lead generation engine.