CASE STUDY:

349% SEO Growth for a Live Streaming Software Company

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Introduction

A leading Real-Time Streaming Infrastructure company faced significant challenges following their website relaunch, including declining lead volume, reduced demo requests, and stagnant sales. The company partnered with Arden CMO Advisory to revitalize their digital presence and lead generation efforts.

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Problem Statement

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Following a website relaunch, the company experienced:

  • Significant drop in SEO performance
  • Decreased lead volume
  • Reduced demo meeting requests
  • Poor website conversion rates
  • Flat sales growth
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Solution

Arden CMO Advisory implemented a comprehensive digital transformation strategy including:

  • Complete digital marketing audit
  • SEO optimization and keyword research
  • Website conversion rate optimization
  • Technical infrastructure improvements
  • Analytics and tracking optimization
  • Implementation of paid search campaigns

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Implementation

Over a six-month period (January-June 2024), the team executed a methodical improvement plan utilizing industry-leading tools including Google Analytics, SEMrush, Google Search Console, and Ahrefs. The implementation focused on both technical improvements and strategic marketing initiatives.

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Results

The six-month program delivered exceptional results compared to the previous period:

  • 349% growth in organic search traffic
  • 216% increase in referral traffic
  • 88% growth in direct traffic
  • 162% increase in scheduled demo meetings
  • Successfully launched and integrated paid search campaigns
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Conclusion

Through strategic digital marketing optimization and technical improvements, the company achieved significant growth across all key performance indicators, establishing a strong foundation for continued digital success.

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858-337-1913

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