The company faced challenges with:

• No lead generation program in place
  
• Lack of defined ICP and messaging strategy
• Absence of a marketing technology stack
• Need for scalable and repeatable pipeline growth

To address these challenges, I built CrescendoCX AI’s marketing engine from scratch, including:

• Development of a structured go-to-market motion focused on inbound and outbound pipeline generation
• Messaging and creative testing to refine ICP and positioning
• Deployment of a full marketing technology stack (Google Ads, LinkedIn Ads, GA4, Apollo.io, Hubspot, Clay.io, Instantly.io)
• Creation of a Founder-Led Outreach program to target enterprise prospects and strengthen credibility
• Creation of a SDR team outreach strategy to bolster lead generation and support lead gen goals

The strategy was rolled out in phases:

1. Established and tested ICPs through campaigns and outbound programs
2. Launched targeted ad campaigns across Google and LinkedIn to generate inbound leads
3. Built automated workflows for lead nurturing and tracking across the marketing stack
4. Partnered with the executive team on founder-led enterprise outreach to accelerate deal cycles
5. Transitioned programs and processes to an in-house marketing team for sustained growth

Within the first six months, CrescendoCX AI experienced rapid and repeatable growth:

• Doubled lead generation month-over-month for six consecutive months
• Scaled pipeline from zero to six figures by consistent weekly opportunity creation
• Built a GTM engine fully integrated across marketing and sales systems
• Established a credible outbound channel through founder-led enterprise outreach
• Enabled seamless handoff to an internal marketing team for long-term growth

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Through building CrescendoCX AI’s go-to-market strategy from scratch, I helped transform the company from a Series A startup with no marketing function into a scalable growth engine. The foundation of clear ICP definition, integrated tech stack, and repeatable lead generation motion positioned the company for long-term success and continued expansion.